We launched ReFrame after seeing too many small business owners drowning in reactive tax prep, unclear financials, and non-strategic decisions. With a background grounded in accounting and tax, we built a firm focused on comprehensive year-round support that empowers clients to move from technician to true business owner.
Our Team
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Marisa Barto, EA, OR LTC, CTP, QB PA
Marisa is an Enrolled Agent and the founder of The Tax Strategist — a firm built on the belief that great tax strategy requires clarity, empathy, and a whole lot of real talk. She’s spent her career helping business owners shift out of chaos and into control by delivering smart, proactive support that connects the dots between taxes, structure, and strategy.
What makes Marisa different? She’s direct, organized, and fiercely committed to helping clients stop buying themselves a job and start building something sustainable. She doesn’t just prepare returns — she builds systems that help entrepreneurs lead.
“I’ve seen what happens when business owners operate in the dark. I’m here to bring clarity, one strategy at a time.”
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Gwendolyn Lynch, CPA, Co Founder, ReFrame Tax Strategists
Gwendolyn is a seasoned CPA and former in house CFO with deep expertise in federal and multi state tax, business structure, and high level advisory. Since 2007, she has worked with closely held businesses that need more than a once a year tax return. They need someone who can read the numbers, ask hard questions, and connect today’s decisions to long term goals.
As the founder of Avet CPA and co founder of ReFrame Tax Strategists, Gwendolyn spends most of her time in advisory work. She helps owners think like a CFO, whether they are choosing an entity structure, mapping out a multi state footprint, or planning for a future exit. She is especially known for stepping into messy situations, rebuilding clean books, and giving owners a clear, practical plan forward.
Clients count on her for calm, candid guidance. She will not sugarcoat the hard news, but she will walk you through your options, the tradeoffs, and the numbers behind every recommendation.
“Good strategy starts with clean books, clear goals, and a partner who knows what to look for.”
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Laura, EA, OR LTC, Practice Manager
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Dustin, Client Coordinator
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Diana, Workflow Specialist
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Pam, CPA, EA, MST, CTP, CTS
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Andy, MST
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Jessica, MBA, Accountant
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Jan, QB PA, Accountant
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Paulina, Bookkeeper
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Nidia, Bookkeeper